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Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 2
February 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 219
Electronic Commerce Industry and Industrial Economy of India
Naib Singh
Assistant Professor,Deptt. of Commerce,Rajiv Gandhi Govt. College, Saha-(Haryana)
Abstract
This paper has the main objective of
identifying the role of E-Commerce industry
in the economy. The transactions performed
in this industry are very easy. Business
people can perform all the business
activities from their home without meeting at
the certain place. This industry is very
economical due to less or not any
expenditure on various unnecessary
transactions. This industry uses the paper
less transactions. This industry includes the
business operation through electronic
media. This industry uses the Internet media.
Organization should maintain its credibility
while marketing its products through the
electronic way.
Key Words: E-Commerce, Gross Domestic
Product (GDP), Internet, World Wide Web.
Results and Discussion
Electronic commerce industry has been
growing at the speedy track. India has the
third highest number of internet users in the
world. Telecom industry is going to catch
four generation era which certainly increase
the mobile network coverage. According to
the report of Microsoft in India, it is
expected that there will be 700 million
internet users by 2025. This trend will
enhance the scope of e-commerce industry
in the upcoming years. This industry will be
a boon for the industrial development of the
country in the upcoming years.
Methodology and Design
The present paper is designed to study the
impact of E-Commerce industry on the
industrial economy of India. The beginning
part of the paper includes the results and
discussion section. A brief industrial profile
of the E-commerce industry has been
discussed in the middle section and in the
ending part the concluding talk has been
presented. Secondary data have been
considered for the statistical view which has
been obtained from the online and other
sources.
Objectives
The prime objective of this study is to
highlight the contribution of Electronic
Industry in the development of industrial
economy of India. To discuss the role of the
industry, the market size and employment
creation by the industry has been considered
on the priority basis.
Industry Profile
Industries are the key factor for the
development of any economy.
Underdeveloped economies need industrial
development urgently. Industries support the
growth of the industrial economy by
Page 2 of 4
Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 2
February 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 220
contributing in the Gross Domestic Product (GDP) in the following Ways:
Figure 1: Contribution of the Industries in the Economic Growth
The prime contribution of the industries in
the economic growth of the nation is the
manufacturing of goods and delivery of
services to the Government and society.
Employment creation is the second main
trait of industries. Trade is facilitated at
domestic and international level by the
industrial sector. In this way industries
promote the industrial growth of the
economy in the systematic manner.
Electronic Commerce industry has attained
the significant position all over the world.
This industry is also called E-Commerce
Industry or EC Industry. This industry
includes the business operation through
electronic media. This industry uses the
Internet media. Internet can be understood
as the electronic cloud encircling the earth.
Internet media includes two types of media
for this purpose as computer based
commerce, mobile based commerce. E- commerce industry includes the buying and
selling the products and services through the
internet media. All the transactions like
business enquiry, business orders,
documentations, data and information
transfer and fund transfers are performed via
internet in this industry. Various tools are
used for performing the business operations
in E-Commerce industry like E-mail, Fax,
Website links through SMS and other social
Page 3 of 4
Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 2
February 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 221
networking sites like Facebook and
Whatsapp etc.
E-Commerce industry uses network access
system for dealing with the customers. This
network system is called World Wide Web
which is used all over the world. This
system has facilitated the trade and business
all over the world. The particular trait of this
industrial process is that the customer and
the industrialists need not to meet at any
specified place for the business meeting.
One can perform the business transaction
even from his bedroom. Business deals as
well as other formalities are completed
through the internet.
According to the report of ASSOCHAM, the
Electronic Commerce industry will cross
$38 billion mark in the year 2016. The
report also highlighted that this industry is
expected to attain the growth by 67 % in
2016 which is very high growth in this
business. This industrial sector is expected
to attain the growth rate of 50 to 55 % in the
coming years. This industry is providing
employment to the 3.5 lakh people. The
employment in the industry is expected to
grow at the rate of 60 to 65 % by providing
about 2.5 lakh jobs in the year 2016.
Employment creation is the main feature of
this industrial sector. This sector provides
the jobs to the people in many ways.
Diversified employment structure is
provided by this sector. The demand of
various posts is arising in this sector. There
is great scope for the post of logistics
manager, category manager, digital
marketer, website maintenance engineer,
information security professional, web
designer and copywriter etc.
Conclusion
E-Commerce industry is encouraging the
industrial development by contributing in
the systematic way. The industry is creating
employment opportunities along with
creating the modern concept of marketing.
An advanced technique of entrepreneurship
has taken place in the country through the E- commerce industry. For making this
industry more competitive certain measures
are required in the practice. Some problems
can affect the industry badly. For example,
in this business the customers cannot see the
product physical on internet. Thus the role
of credibility of the consumers is urgent in
this industry. Organization should maintain
its credibility while marketing its products
through the electronic way. These types of
problems are too small as compared to the
contribution of the industry in the
development of industrial economy of India.
References
[1] Datt Ruddar Sundharam K.P.M.
(2007): Indian Economy, S. Chand and
Company Ltd., New Delhi.
[2] Curtin Dennis P., Foley Kim, Sen
Kunal and Morin Cathleen (1999):
Information Technology-The Breaking
Wave, Tata McGraw-Hill Publishing
Company Limited, New Delhi.
[3] Singh Naib (2015): “M-Banking:
Perspective in Indian Business”, Journal of
