Page 1 of 6
Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 02 Issue 10
October 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 195
A Study of Consumer Satisfaction towards Social Brand Identity
JYOTI YADAV
Assistant Professor
Department of Management
D. Govt College , Gurgaon (HARYANA)
ABSTRACT: Today in the world of
computers, everyone is blissful to how to use
technologies and make use of resources
according to the latest trends. there are many
social networking sites available like
WeChat, Whatsapp, Facebook, Twitter, Line,
Viber and many more which we can access
using terminal. This paper elaborate the use
of one of the most powerful networking site
being used today i.e. Whatsapp and how the
consumer are satisfied by using this brand
and how the new added features like
Whatsapp Calling, Group Messaging etc has
the impact on users.
INTRODUCTION: Whatsapp , the ongoing
homonym pun , somehow makes it easier for
the youth to connect with each
other.(Intelligent Meaning). For being a
multipurpose, user friendly, connectivity
application which allow sharing not only of
messages but also of images files and many
more items. Whatsapp is a rage. The reason
is quite petty obvious -From downloading it
to using it, it is FOC (Free Of Cost). But the
only thing it costs is internet package in the
cell phone. just out of curiosity we wonder
that one should not be as crazy about using
G-Talk or Yahoo Messenger.
DIFFERENT SOCIAL MESSENGER APPS
WhatsApp:
Facebook:
Page 2 of 6
Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 02 Issue 10
October 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 196
We Chat
BBM (BlackBerry Messenger)
Skype
LINE
Other(Viber,Tango,Snap Chat)
Introduction to WhatsApp
WhatsApp:
WhatsApp Messenger is a proprietary, cross- platform instant messaging service for
smartphones without having to pay for SMS.
In addition to text messaging, users can send
each other images, video and audio media
messages as well as their location using
integrated mapping features. WhatsApp Inc.
was founded in 2009 by Americans Brian
Acton and Jan Koum (also the CEO), both
former employees of Yahoo!, and is based in
Mountain View, California. The company
employs 55 people.As of November 10,
2013, WhatsApp had over 190 million
monthly active users, 400 million photos are
shared each day, and the messaging system
handles more than 10 billion messages each
day. In a December 2013 blog post,
WhatsApp claimed that 400 million active
users use the service each month.
Page 3 of 6
Journal for Studies in Management and Planning
Available at http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 02 Issue 10
October 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 197
Why Use Whatsapp (Advantages)
No Hidden Cost: Once download the
application, can use it to chat as much as
one want. Send a million messages a day
for free! WhatsApp uses Internet
connection: 3G/EDGE or Wi-Fi when
available. First year FREE! ($0.99
USD/year after).
Multimedia: Send Video, Images, and
Voice notes to friends and contacts. The
plethora of cool and funky emoticons
offered by WhatsApp.
No need to add buddies: Adding a friend
on WhatsApp is simple. Your contacts
who already have WhatsApp
Messengeron his/her smartphonewill be
automatically displayed and connected to
you via WhatsApp.
No need to Login/Logout : WhatsApp
doesn‟t require any „Sign-in‟ or „Log
out‟. No more confusion about getting
logged off from another computer or
device. With push notifications
WhatsApp is ALWAYS ON and
ALWAYS CONNECTED.
Group Chat: Enjoy group conversations
with one‟s contacts.
No International Charges: just like
there is no added cost to send an
international email, there is any cost to
send WhatsApp messages internationally.
Chat with friends all over the world as
long as they have WhatsApp Messenger
installed and avoid those pesky
international SMS costs.
Say no to PINs and Usernames: Why
even bother having to remember yet
another PIN or username? WhatsApp
works with phone number, just like SMS
would, and integrates flawlessly with
existing phone address book.
Offline Messages: Even if someone miss
push notifications or turn off phone,
WhatsApp will save messages offline
until retrieve them during the next
application use.
And Much More: Share location,
Exchange contacts, Custom wallpaper,
Custom notification sounds, Landscape
mode, Precise message time stamps,
Email chat history, Broadcast messages
and MMS to many contacts at once and
much much more!
Objectives: “To measure how much
customers are satisfied by WhatsApp”
To know current market scenarios of
WhatsApp.
To know customer behaviour on
WhatsApp.
To know usage pattern of WhatsApp.
