Main Article Content
Abstract
With the rapid development of network technology, e-commerce & online shopping had formed & developed greadually. Online shopping has emerged as one of the most popular internet activites providing a variety of products for customers. Online shopping is definitely going to be the future shopping in the world. Online shopping is very common outside India.
India is keeping pace now in online shopping area. India is one of the fastest growing online markets today & is all set to get ahead of countries like US & China. Online business in India have performed entremely well in the past & attracting huge funding from domestic as well as foreign customers. This trend would continue in the future for all categories. Through this research paper we try to find out the factors which motivate the customers for online shopping which increase the online shopping share in the market.