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Abstract
Investors are rational according to traditional Efficient Market Hypothesis theory. This explains that investors analyses all available information for making decisions. However in actually there are countless instances in which emotions and psychology have undue influence upon investor’s decisions. Traditional theory is becoming weak and less acknowledging day by day due to behavioral financing. The available literature relating to the investors' attitude towards investment avenues is very little and failed to provide a lot of information. Based upon the growing importance of behavioral finance the present study is an attempt to focus on the impact of baises on investors and its management The results of the study demonstrate that different behavioural biases have different impact on different investors. These baises can be managed to get good return in the market.