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Abstract

The upsurge of competition and recent events in the Ghanaian banking sector calls for exceptional service quality delivery not just to win customers but also to retain them to maximise profits. It is in light of this that most banks have to assess their service quality to be able to survive in the ever stiffening banking sector. This has formed the premise within which this study is being carried out with the main objective of assessing the effects of customer service quality on customer satisfaction using Republic Bank as the case study.

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