Main Article Content
Abstract
Marketing, in recent times, has migrated towards online platforms. Customers don’t have the time to go to a physical store to shop anymore, so a lot of them have become dependent on online shopping. When they shop online, they mostly come across pictures on the websites and they have to depend on their “sense of sight” to make a consumer preference about a particular product. This research is concentrated upon a clothing line’s online shopping, and two variables have been selected to analyze the results; pictures of the clothes and model in them.The aim of the study will determine whether these variables affect buying behaviors of customers. To measure these variables, some demographic variances were considered; gender, age, income and profession. The purpose of this study has been investigated through an articulated questionnaire. The sample size was 266 respondents and the collected data was analyzed over SPSS program.