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Abstract
Positive mental health and spiritual wellbeing is perception, thinking and communication in a way that helps to enjoy life and cope with difficult situations. Increasing emphasis on a healthy and wholesome lifestyle has been the springboard for the wellness industry in India. Wellness today is not just a ‘metro’ phenomenon. Young consumers across Tier 2 and Tier 3 cities and even pockets of rural India are today seeking wellness solutions to meet their lifestyle challenges.