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Abstract
cake is very popular in India and very popular for our society. In modern days cakes are becoming one of the most essential food items for celebrations due to readymade availability and easy transport system. This study is to investigate the change in behaviour of customers towards cake and what are the modern facilities which promote the growth in cake business.
Quantitative approach using questionnaire, survey was conducted in total 24 bakeries at Rohtak (Haryana). Result indicated that there is a huge change in behavior of customers towards cakes and todays facilities like better storage system, better transport system etc have been promoting cake sale.