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Abstract

A study conducted to know the customer satisfaction towards patanjali Dant Kanti toothpaste. The main objective of to identify the various factor influencing customer in purchase of the Patanjali Dant Kanti, to know the customer satisfaction level about this Patanjali product. The research design used in this study is descriptive research design. Data was collected from 100 sample respondents of rohtak city. Data was collected through structured questionnaire with five point rating scale questions. Secondary data were collected from the available literature sources. For distribution of questionnaire to the respondents random sampling method was used and to collect the respondents opinion, survey was taken among the selected sample respondents. Data were analyzed using factor analysis, percentage analysis and chi square method. A study conducted to know the customer satisfaction towards patanjali Dant Kanti toothpaste. The main objective of to identify the various factor influencing customer in purchase of the Patanjali Dant Kanti, to know the customer satisfaction level about this Patanjali product. The research design used in this study is descriptive research design. Data was collected from 100 sample respondents of rohtak city. Data was collected through structured questionnaire with five point rating scale questions. Secondary data were collected from the available literature sources. For distribution of questionnaire to the respondents random sampling method was used and to collect the respondents opinion, survey was taken among the selected sample respondents. Data were analyzed using factor analysis, percentage analysis and chi square method.

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