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Abstract

In bigger organizations especially if it has large number of stakeholders such as employees, customers as well as other publics communication has been found to contribute much more to its effective functioning. Flow of information in a multitude of directions shall communicate the policies, solutions to problems as well as ideologies of any organization. This process is mediated by many channels that are diverse, and heterogenous in their functioning along with adequacy, healthiness as well as sources of information.

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