https://journals.edupub.org/index.php/as <div>A Multi-Disciplinary Journal of Asian Political, Economic, Cultural Affair and Natural and Human Resources Asian Studies, a bi-Annual Journal, has been since the year 1983, based on the following:</div> <div>1. focuses attention on the social, political and economic developments of current interest and pertaining to the countries of Asia&nbsp;</div> <div>2. contains occasional research papers of the academic staff of the Institute.&nbsp;</div> <div>3. reports of the seminars, symposium, and other events held in the Institute from time to time.&nbsp;</div> <div>4. acts as a means of intellectual exchanges with other research institutes in the country and abroad&nbsp;</div> <div>5. publishes learned papers from scholars working elsewhere on problems and projects relevant to the research interest of the institute&nbsp;</div> <div>6. initiates documentation series on materials relating to various aspects of the life and culture of the Asian people and&nbsp;</div> <div>7. generally indicates the basic trends of co-operation taking place at different levels between the developing countries of Asia.&nbsp;</div> <div>While the journal encourages responsible academic research on the lines suggested above, the opinions and findings of the contributing authors need not reflect the opinions or policies of the Institute as such.</div> <div>Send papers for publication to&nbsp;<strong>as@eduindex.org&nbsp;</strong></div> en-US editor@asianstudiesjournal.com (Editor) Sat, 04 Jan 2020 12:47:00 +0000 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 https://journals.edupub.org/index.php/as/article/view/19723 <p>The concept of selling retail goods using electronic media in particular the internet is called as e-tailing. Retailing over the internet is a Business to customer business model that executes a transaction between businessman and the final consumer. The research tries to identify the influencers of consumers’ perception towards e-tailing in Chennai. Sample size was 100 in all obtained through purpose sampling technique. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.86 and 0.94. Path analysis was used for data analysis. The path analysis found that there is influence of website image and website involvement on consumer perception towards e-tailing. It is also discovered that there is influence of website image and consumer perception on repurchase intention towards e-tailing. Hence, it is concluded that principles can play a serious position in the configuration, website image and preservation of long-standing relationships with e-tailing consumers. In order to effectively work a profitable website from a moral viewpoint, online retailers require understanding how consumers’ moral perceptions are shaped.</p> Dr.C.Muralikumaran Copyright (c) https://journals.edupub.org/index.php/as/article/view/19723 Thu, 23 Apr 2020 00:00:00 +0000